PETROLEX/Brand

Branding and corporate identity

PETROLEX logo, corporate colours, typography, and identity usage rules.

PALETTE

Corporate colours

Orange is the accent, used sparingly. The base is dark grey, light grey and white.

Fiery Orange

HEX#EC7336
RGB236, 115, 54
CMYK3, 71, 100, 0

Charcoal Graphite

HEX#3B3B3B
RGB59, 59, 59
CMYK71, 65, 64, 67

Silver Nebula

HEX#F4F5F6
RGB244, 245, 246
CMYK3, 2, 2, 0

White

HEX#FEFEFE
RGB254, 254, 254
CMYK0, 0, 0, 0

Black

HEX#373435
RGB55, 52, 53
CMYK0, 0, 0, 100

TYPOGRAPHY

Typeface — Onest

Headings — Bold / Medium, body text — Regular. The typeface supports Cyrillic.

AaAaAaAaAaAa

Clean energy, bright future

ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789

USAGE

Usage rules

Do

Use the original vector files

Keep the clear space around the logo

Use orange as an accent, sparingly

Place the logo on a contrasting background

Don't

Change the logo colours and proportions

Add shadows, outlines and effects

Rotate or distort the mark

Place it on a busy or low-contrast background

The full PETROLEX brand book

Logo and clear space, colours, typography, the corporate "leaf + drop" pattern, and examples of use in documents and advertising.